Health+PSA+-+Rubrics

Project 101 - Health PSA Rubric (4 points) || Accomplished (3 points) || Developing (2 points) || Amateur (1 point) || Score  || (4 or more errors) || Illogical sequencing or major errors in spelling, grammar, language, or speech (6 or more errors) ||  ||
 * Category || Exemplary
 * Rationale || Goal/purpose is clearly identified and the connection to the driving question is evident || <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 8pt; text-decoration: none; vertical-align: baseline;">Goal/purpose is identified and the connection to the driving question apparent || <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 8pt; text-decoration: none; vertical-align: baseline;">Goal/purpose not clearly identified or the connection to the driving question is vague || <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 8pt; text-decoration: none; vertical-align: baseline;">Goal/purpose is not identified or the connection to the driving question is not evident ||  ||
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">Message || <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 8pt; text-decoration: none; vertical-align: baseline;">Message of PSA is effectively communicated to the identified target audience || <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 8pt; text-decoration: none; vertical-align: baseline;">Message of PSA is communicated to the identified target audience || <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 8pt; text-decoration: none; vertical-align: baseline;">Message of PSA is communicated, target audience is unclear || <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 8pt; text-decoration: none; vertical-align: baseline;">Message of PSA is not clearly communicated ||  ||
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">Content || <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 8pt; text-decoration: none; vertical-align: baseline;">PSA includes 4 or more relevant and accurate examples or pieces of data to support their campaign || <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 8pt; text-decoration: none; vertical-align: baseline;">PSA includes 3 relevant and accurate examples or pieces of data to support their campaign || <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 8pt; text-decoration: none; vertical-align: baseline;">PSA includes 2 relevant and accurate examples or pieces of data to support their campaign || <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 8pt; text-decoration: none; vertical-align: baseline;">PSA includes 1 relevant and accurate examples or pieces of data to support their campaign ||  ||
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">Impact || <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 8pt; text-decoration: none; vertical-align: baseline;">Large emotional impact that motivates a response to the call for action || <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 8pt; text-decoration: none; vertical-align: baseline;">Some emotional impact that motivates a response to the call for action || <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 8pt; text-decoration: none; vertical-align: baseline;">Lacks impact or call for action unclear || <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 8pt; text-decoration: none; vertical-align: baseline;">No emotional impact and no call for action ||  ||
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">Digital Citizenship || <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 8pt; text-decoration: none; vertical-align: baseline;">All graphics and sounds are of good quality and enhances message || <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 8pt; text-decoration: none; vertical-align: baseline;">Most graphics and sounds are generally of good quality and enhance the message || <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 8pt; text-decoration: none; vertical-align: baseline;">Some graphics and sounds are generally of good quality and enhance the message || <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 8pt; text-decoration: none; vertical-align: baseline;">Few graphics and sounds are generally of good quality and enhance the message ||  ||
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">Creativity || <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 8pt; text-decoration: none; vertical-align: baseline;">Very original, accurate, and powerful, product that effectively addresses the issue || <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 8pt; text-decoration: none; vertical-align: baseline;">Mostly original, minor inaccuracies, powerful product which adequately addresses the issue || <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 8pt; text-decoration: none; vertical-align: baseline;">Generally original, some inaccuracies, product which somewhat addresses the issue || <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 8pt; text-decoration: none; vertical-align: baseline;">No use of original ideas, inaccurate, or does not address the issue ||  ||
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">Quality of Product || <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 8pt; text-decoration: none; vertical-align: baseline;">Excitingly paced, fluid sequencing, no errors in spelling, grammar, language, and speech || <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 8pt; text-decoration: none; vertical-align: baseline;">Properly paced, fluid sequencing, few errors in spelling, grammar, language, and speech || <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 8pt; text-decoration: none; vertical-align: baseline;">Lacks pacing or contains some awkward sequencing, few errors in spelling, grammar, language, and speech
 * ||  ||   ||   || <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">Total ||   ||